Salas&You is a message aimed at teenagers and university students to present the brand as a modern and trendy option for young people looking for a unique and personalised style.

The campaign focuses on the idea that glasses can be an expression of each person's personality and individual style, therefore Salas&You offers a wide variety of models and options so that young people can find the perfect glasses to suit their style and needs.

The campaign uses a creative and colourful approach, with images and videos showing young people in everyday situations, such as going to university or going out with friends, wearing Salas glasses and showing their personal style.